Five consoles.
One brief.
Your numbers live in AdMob, Play Console, Google Ads, Analytics and Crashlytics. Each answers one question and none of them talk to each other. AppsBrief reads all five every morning and sends one brief: a verdict, what actually changed, and a drafted response to anything worth acting on.
Two things worth your attention.
That is invalid-traffic territory, not a good day — and nothing in AdMob alerts on it. Last time, blocking the category cut it 32% → 13% at no measurable revenue cost.
→ Review blocked categories in AdMobThe connection is returning invalid_grant. Spend has gone unmonitored since 3 September, with a campaign live.
Steady across the last three releases.
What it catches
The things a dashboard will never tell you
Dashboards answer the questions you thought to ask. These cost real money precisely because nobody was looking — and all three are findings from the app portfolio AppsBrief was built to run.
A click-through rate that looks like a win
An interstitial rate that high is not engagement, it is invalid traffic — and it puts the whole ad account at risk. Revenue climbs right up until it goes to zero.
Spend into a funnel converting at zero
A campaign with no geo fence bought installs at thirty-one times what they returned. The ads dashboard called it a success, because installs were all it counted.
A surface that quietly stopped reporting
A connection expired and nothing said so. Decisions carried on being made against a number that had stopped moving nearly three weeks earlier.
How it works
It grades the day, then drafts the response
One verdict, not a wall of charts
Green, amber or red. A quiet day costs you ten seconds; a bad one gets your attention before it gets expensive.
Every finding arrives with a next step
Not a chart to interpret — a specific action, with the evidence that prompted it. You decide whether to take it.
Nothing ships unmeasured
Changes you make are recorded with a baseline and a date to read the result, so you find out whether they actually worked.
A broken connection is a finding
When a surface stops responding it appears in the brief with a fix — instead of quietly dropping out of your numbers.
Connects to
The accounts you already own
You connect each one yourself with Google sign-in, and you can use a different Google account per surface — the account that owns an app's data is rarely the one you log in with. Google Play connects by inviting a read-only user instead.
admob.readonlyanalytics.readonlyadwordsbigquery.readonlyread-only userRead-only, and it stays that way
It proposes. You decide.
Every scope is a read scope. AppsBrief cannot pause a campaign, change a bid, edit a listing or publish a release. There is no write call anywhere in it.
We read reports, not your users. Aggregate totals only — daily revenue, installs, sessions, crash counts. No personal data about the people who use your apps is requested, received or stored.
Revoke whenever you like — from your Google Account or from inside AppsBrief, and access stops immediately. The Privacy Policy sets out exactly what is accessed and why.
Built by someone who needed it first
AppsBrief runs every morning on its author's own portfolio of published Android apps. It exists because the alternative was five browser tabs and a spreadsheet — and because the expensive problems turned out to be the ones nobody was watching.
Request early accessPrivate beta — not open for public signup yet.