AppsBrief

The morning brief for people who run apps: The day, distilled.

AppsBrief reads your AdMob, Google Play, Google Ads, Analytics and Crashlytics, and each morning gives you one brief: a verdict, what changed, and a drafted next step for anything worth acting on.

Join the waitlist Watch a morning

Invite-only beta · Free during the beta · Read-only

A week of mornings / 4 sample briefs

01 / Observe

All five sources · last 14 days

  1. AdMob Interstitial CTR12%
  2. Google Play Installs a day121
  3. Google Ads Spend a day$41
  4. Analytics Daily users3,120
  5. Crashlytics Crashes a day6
02 / Understand

AdMob · Interstitial CTR, per day

4×

Four times the normal rate.

Clicks this high are rarely real interest. They are usually mis-taps or invalid traffic, the kind that gets an AdMob account’s ads limited.

156 clicks / 1,300 impressions · 7 days

03 / Decide · Your brief, Mon morningAMBER

Your interstitial clicks look too good.

Interstitial click-through is 12% over 7 days (156 of 1,300). Normal is 1–3%, and nothing in AdMob flags it.

Drafted next stepWatch it daily. If it stays above 8% for three days, ship a tap-guard before adding any placement.

Ad revenue (7d)
$418.20▲ 9% vs priorAdMob
UA spend (7d)
$287Google Ads
Daily active users
3,120flat vs priorAnalytics
Fatal crashes (7d)
41▼ 6% vs priorCrashlytics

5 of 5 sources read · AdMob flaggedEvidence first · the decision is yours

01 / Observe. AppsBrief reads all five sources overnight, 30 days of each, and spots what moved.

Sample briefs · illustrative numbers
Read-only: nothing in your accounts changes

What it catches

The things a dashboard will never tell you.

Dashboards answer the questions you thought to ask. These cost real money precisely because nobody was looking, and all three are findings from the app portfolio AppsBrief was built to run.

62%

A click-through rate that looks like a win

An interstitial rate that high is not engagement, it is invalid traffic, and it puts the whole ad account at risk. Revenue climbs right up until it goes to zero.

31×

Spend into a funnel converting at zero

A campaign with no geo fence bought installs at thirty-one times what they returned. The ads dashboard called it a success, because installs were all it counted.

19 days

A source that quietly stopped reporting

A connection expired and nothing said so. Decisions carried on being made against a number that had stopped moving nearly three weeks earlier.

How it works

Five accounts in. One brief out.

Connect what you have. Each source stands on its own and adds to the brief; you don’t need all five to start.

  1. 01AdMobRevenue, clicks
  2. 02Google PlayInstalls
  3. 03Google AdsSpend, CPI
  4. 04AnalyticsActive users
  5. 05CrashlyticsCrashes, causes

OutOne brief: a verdict, what changed, and a drafted next step. Nothing is changed in your accounts.

  1. 01

    Connect

    Sign in with Google for each account, with read-only scopes, or invite a read-only user for Play. Each source can use a different Google account, and none of them is required.

  2. 02

    Read

    AppsBrief pulls the last 30 days from every connected source and runs its checks: click-through that looks like invalid traffic, revenue and user drops, new crashes and crash spikes, a connection that stopped reporting.

  3. 03

    Brief

    One page: a verdict, what changed, and a drafted next step for each finding. Earlier briefs stay a click away, so you can see how a week went.

One verdict, not a wall of charts

Green, amber or red. A quiet day costs you ten seconds; a bad one gets your attention before it gets expensive.

Every finding comes with a next step

Not a chart to interpret: a specific action, with the evidence that prompted it. You decide whether to take it.

Crashes come with a diagnosis

Where in your code it happens, which versions and devices it hits, the likely cause, and the date by which a fix should show.

A broken connection is a finding

When a source stops responding it appears in the brief with a fix, instead of quietly dropping out of your numbers.

Connects to

The accounts you already own.

You connect each one yourself with Google sign-in, and you can use a different Google account per source: the account that owns an app's data is rarely the one you log in with. Google Play connects by inviting a read-only user instead.

AdMob

Daily ad revenue, impressions and clicks, so the brief can flag a revenue drop or a click-through rate that looks like invalid traffic, and revenue per app version, to compare releases.

admob.report

Google Analytics 4

Daily active users and sessions, plus your app's own events counted by name and app version (and any reason parameters you registered), so the brief can follow the actions your app exists for. Counts only, never user identifiers.

analytics.readonly

Google Ads

Campaign spend, installs and cost per install. Read-only in practice: AppsBrief never creates, pauses or edits a campaign, bid or asset.

adwords

Crashlytics (via BigQuery)

Crash counts and issue titles from the Crashlytics export you already own, so a release that starts crashing shows up next to the revenue it costs you.

bigquery.readonly

Google Play Console

Daily installs from the reports Play already keeps for you, through a read-only user you invite: the same way other reporting tools connect.

read-only user

Read-only, and it stays that way

It proposes. You decide.

Every scope is a read scope.

AppsBrief cannot pause a campaign, change a bid, edit a listing or publish a release. There is no write call anywhere in it.

We read reports, not your users.

Aggregate totals: daily revenue, installs, sessions, crash counts. No personal data about the people who use your apps is requested, received or stored.

Revoke whenever you like.

From your Google Account or from inside AppsBrief, and access stops immediately. The Privacy Policy sets out exactly what is accessed and why.

Why it exists

Built by someone who needed it first.

AppsBrief runs every morning on its author's own portfolio of published Android apps. It exists because the alternative was five browser tabs and a spreadsheet, and because the expensive problems turned out to be the ones nobody was watching.

Join the waitlist

Invite-only beta, free while it lasts: new accounts join the waitlist.